2025 Cultivating Leadership Campaign School

Training Agricultural Advocates in Civic Leadership

The 2025 Cultivating Leadership Campaign School is designed to equip agricultural advocates – whether current or prospective candidates, or members of their campaign teams – with the tools and knowledge needed to run a successful campaign. This program focuses on the practical steps required to prepare for candidacy and future service as an elected official or community leader. For those who want to be active and engaged in advancing pro-agriculture policies and positions at the local, county, or state level, this school provides a roadmap to effective campaign leadership.

Participants will learn how to:

  • Evaluate whether they are ready to run for public office

  • Communicate effectively with voters and stakeholders

  • Organize campaign strategy, staff, and structure

  • Raise funds and manage campaign finances

  • Recruit and engage volunteers

Saturday, December 13, 2025

Washington Farm Bureau Building – 975 Carpenter Road NE, Lacey, WA 98516

$50.00 – This includes materials, lunch, and refreshments

Event Agenda

8:00 AM – Coffee and Networking

8:30 AM – Welcome and Introduction/Opening Remarks

8:45 AM – Session 1: Are You Ready to Run?

9:30 AM – Session 2: Developing Your Message

   —   Break  —

10:30 AM – Session 3: Setting Your Vote Goals

11:15 AM – Session 4: Campaign Plans/Strategy/Structure (Leadership Institute)

   —   Break/Lunch   —

12:00 PM – Elected Official Panel/Q&A

  • Panelist are: State Representative Mari Leavitt & Lewis County Commissioner Lindsey Pollock
  • Discussion is moderated by Ben Tindall, SFF Executive Director

1:00 PM – Session 5: Fundraising Overview

   —   Break   —

2:00 PM – Session 6: Volunteer Recruitment/Youth Organizing

2:45 PM – Session 7: Campaign Logistics & Campaign Management/Q?A

  • Campaign Manager, Matthew Frohlich, will present on practical tools and steps to keep in mind for a campaign.

3:30 PM – Closing Questions/Remarks/Sending off

Event Sponsors:

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